It is essential to note that a larger percentage of web users are more interested in video than text content. One good thing with video is that it is appealing to the eye, and this will keep the visitors in your page for long which will then boost your rank by the search engine. But it is essential to note that it is vital that you post the right video if you want to get positive feedback. Because of that we are going to look at the vital videos that you should have in your site.
The first that you should have is the one that features your brand story. I know that you have about me page on your site and this will not introduce your brand well. You find that you can make your about me page effective by turning it into a video. In this case, you will have to shoot a video in your preferred style then implant it into your ongoing brand story. You can as well enhance it by updating the pages visual layout and style. Above all, you will have to make your video into a more thorough production that will attract many viewers.
Product demos is another video that you should add on your page. This will require you to show your customers your products while they are in use. This is different from the traditional way of demonstrating the products as a promotional strategy. For that matter, you should post up videos of some of your prominent products as this is a surefire way of winning their trust. Make sure that the videos should not be long but around ten to fifteen is enough to suffice. The best and effective demos should be combined with the testimonials from the clients.
Not only that but we also have how-to and expert tips. You find that the best way to convert potential customers is to teach them about your products. You find that they are more likely to trust you when they understand that your company is the leading expert in its industry. I can say that this is the major reason why videos perform as well as they do across both generic and custom websites. Therefore, you need to teach your customers to trust you through how-to videos and expert tips.
Not only that but you should also have videos of industries and company news. You find that customers would like to keep up with their favorite companies by knowing what is new and the progress that you are making with the products that they already love. Thus why news videos are convenient in keeping them updated.