Factors that You Should Consider to Improve Your Product Ranking
If your business depend on Amazon, it is necessary that you learn how you can take it to the next level. You find that this is vital as it will make your products to fall on the first page where many clients can see them which will, in turn, boost your ranking. But it is essential to know that Amazon will use conversion rate, relevancy, customer retention and satisfaction in ranking your products. Today, we are going to discuss some of the things that will increase your product ranking.
You should start with the title. In this case, it is recommended that you use the relevant keywords in the title of your product where you should place them at the beginning of the title. You don’t need a long title but make sure that you stay within eighty characters.
The second thing is to mind your name. One thing that you need to know is that your seller name also impacts on the relevance of your listings. For that matter, you should incorporate top keywords in your seller name. You find that this is essential as it will help in bringing up your listing up in rankings.
The other thing that you should use is backend keywords. It is essential to note that these are hidden keywords in the backend of your Amazon account. Remember that you should not repeat keywords or use commas or quotation marks when filling your backend keywords.
The other thing that you should do is to set the correct price. You should know that your price affects your conversion rate. One thing with Amazon is that when your price is high, they will conclude that your product will not sell more than the cheaper options which will, in turn, lower your search rankings. For that matter, you should know that price matters in the Amazon ranking system.
Another tip is to encourage reviews. One thing that you should know is that getting many reviews will also boost your click-through rate which will translate to more sales.
Apart from that, you should also use the right images. It is essential that you upload the right images because consumers always rely on what they see first. But you should also make sure that the images that you set adhere to the Amazon standards.
The other thing that you should do is to describe your products right. Here you are required that you give a truthful and accurate description of your product. Where it should be readable, natural as well as convincing to your viewers.